In recent years, blogs have become extremely popular. Whether they’re established on their own to share information and indulge the author’s desire to write and communicate with the world at large or whether they’ve been set up by companies wishing to share product updates and news, online journals are a useful tool for both search engine optimization and site monetization.

Current trends in website advertising have led to more and more bloggers getting paid to post short articles or banner ads on their sites. Because blogs generate a lot of traffic and have some pull in the internet community when it comes to buzz and brand awareness, they make a great forum for advertisements.

Businesses also benefit from creating their own blogs because they give customers the opportunity to interact with their websites in a meaningful way. Leaving comments, sharing posts on social networking sites, and providing a quick way for them to get product updates means more sales and publicity for the company. And of course, regularly adding fresh content to any website is a sure way to help improve its rankings.

Whether blogging for pay or for SEO benefits, the undeniable popularity of this web phenomenon is a trend to watch!